Doraemon brings the first-appearing secret gadget, “100% Friends-Calling Bell” to summon friends from all over the world to meet at the Avenue of Stars!

The world-famous Doraemon from the Future has inspired the dreams of fans around the world since its creation of the comics in 1970. Creative brand AllRightsReserved (ARR), which brought the DOUBLE DUCKS to Hong Kong last year, is following up on the “100 Years Before the Birth of Doraemon” exhibition hosted in 2012. After a 12-year hiatus, ARR and Fujiko Pro join hands again and proudly present the “100% DORAEMON & FRIENDS” Tour (Hong Kong), one of the world's largest Doraemon exhibitions. To be held from July 13 to August 11 at the famous landmark Avenue of Stars and Tsim Sha Tsui Harbourfront, this exhibition commemorates the 90th anniversary of Doraemon’s creator Fujiko F Fujio (Ticketed exhibition opens until 18 Aug). With both free-entry zones and ticketed exhibition areas, the show features the comprehensive Doraemon world of manga art and movies, some featured Doraemon sculptures will also make surprise appearances throughout Hong Kong, totally showcasing a distinctive collection of 135 sets of life-sized sculptures, most of these sculptures have never been exhibited before. The exhibition also brings an original animated short film tailored for Hong Kong and a secret gadget appearing for the first time in this event, "100% Friends-Calling Bell". Shaking this gadget can summon friends to come, closely following the theme of the exhibition "A true friend is always there when you need them" and calls on friends worldwide to come to Hong Kong to meet Doraemon at the Avenue of Stars.

TICKETED EXHIBITION Totaling an expansive 10,000 square feet, the exhibition space on the 6/F of K11 MUSEA brings loyal fans into the immersive and all-inclusive world of Doraemon. The two ticketed exhibition areas includes the “100% Doraemon Manga Art Exhibition Hall” and the “100% Doraemon Sculpture Park”.

The indoor "100% Doraemon Manga Art Exhibition Hall" features an exclusive screening of an animated short film commissioned by ARR, partnering with the Japanese animation team Shin-Ei Animation and tailored for Hong Kong. The exhibition hall will also feature an immersive room, interactive installations, replicas of high-quality original artworks, scenes from Doraemon’s long tales and featured movies, and a display of 17 sets of sculptures.

From the exhibition area at Harbourfront to the adjacent Sculpture Park, you will be surprised with 36 never-before-seen Doraemon sculptures at the “100% Doraemon Sculpture Park”. Amongst this life-size sculpture garden, visitors can become a part of the story and the exhibition and discover a variety of never-before-seen and unique Doraemon sculptures, including 13 Movie Doraemon sculptures, and 23 Doraemon sculptures including transformations like Sweet Potato Doraemon, Wild Wolf Doraemon, Nobita-and-Doraemon hybrid forms and other costumes.

FREE-ENTRY ZONE Located along the Avenue of Stars and the Tsim Sha Tsui harbourfront, the massive "100% Doraemon Outdoor Exhibited Area" (free entry) features the world's tallest 12-meter inflatable sculpture of Doraemon. Accompanied by 34 1:1 life-sized sculptures of Doraemon from manga and animation series, as well as 10 of Doraemon's friends and family, they will join together on this journey. The sculptures and the accompanying colossal comic panels create a breathtaking spectacle against the backdrop of the Victoria Harbour skyline.

The "100% Avenue of Stars" pays tribute to the Hong Kong film industry, with Doraemon and friends, including Nobita, etc elegantly dressed in formal attire, gracing the iconic Avenue of Stars with the comic-style standees of 13 Hong Kong film practitioners, showcasing along and walking across the Doraemon's theme color "blue" carpet.